The Yankee Flyer is an advertising paper that was started by Don and Mary Gorman in May of 1954
The Yankee Flyer is an advertising paper that was started by Don and Mary Gorman in May of 1954 to fulfill a vision they had of providing a vehicle for small businesses to reach local residents…and to provide an important vehicle to help local residents find essential goods and services offered by local businesses. The idea of supporting local business is as important and relevant today as it was when the Yankee Flyer first started nearly 70 years ago.
What began as a flyer delivered to 4,100 homes has grown into a publication that is mailed each week to nearly 41,000 households in Bloomfield and the Farmington Valley.
Today, the paper continues to be created and printed at a plant in Bloomfield where it has been located for more than six decades. In response to the gaining popularity of the internet, in 1995 the weekly issues of the Yankee Flyer became available on a newly created website. In the fall of 2020, the website was revamped to give online users a more efficient and enjoyable experience.
The Yankee Flyer continues to be operated by the Gorman family. In 2016, Don and Mary’s son Matt and wife Lorri stepped in to run the business.
What We Do
The Yankee Flyer is a publisher of business and personal advertising. For nearly 70 years, businesses and people in Bloomfield and the Farmington Valley have relied on The Yankee Flyer to help connect buyers and sellers of goods and services.
The Yankee Flyer has been publishing weekly since 1954. For nearly 70 years, The Yankee Flyer has been connecting local businesses with consumers; and importantly, over that time, we have provided people living in Bloomfield and the Farmington Valley an easy way to find goods and services offered by local businesses. Our nearly 70 years in business is a testament to the success of our advertising outreach, and a testament to the trust and loyalty of our readership.
The Yankee Flyer In Numbers
Advertising in The Yankee Flyer works for our customers and our readers.
This success is evidenced by the number of returning business advertisers each year and the number of personal classified advertisers each year.